Tuesday, September 21, 2010

Dan Ariely Coming to RIT

    I will spare a giant introduction, although this guy deserves it. If you haven't heard of Dan before, probably like most people, he is a behavioral economics researcher and professor at Duke University. He has also authored two books,  Predictably Irrational: The Hidden Forces That Shape Our Decisions (2008), and  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (2010). His research is both fascinating and pretty relevant to life itself, so I truly hope you can spare a few minutes of your time to check him out.

    At very least, check out a few Ted Talks in which Dan was the guest.

    I hope by now I, or more likely Dan, has convinced you to come see him at RIT!

    He will be speaking ("Who put the monkey in the driver's seat?") on September 29th, 2010 in the Webb Auditorium @8pm. The event is completely FREE and open to the public.

    Best way to get in is to go find yourself an online campus map of RIT and park around lots E, F, G, H. Once there, make your way to building 7A, the Gannett Building. I'd love to tell you how to navigate that place, but after over 4 years of schooling here, I still have no idea. The auditorium is closest to the southern entrance, I believe. Good luck and hope to see you there!

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